A number of distinguished research organizations have performed various industry studies to show the positive ROI of investing in user experience (UX). In the recent past, Forrester reported that every $1 invested in UX results in a return of $100 which equals an ROI of a huge 9,900%.
Big names including Airbnb, Apple, Google, Mint, and Uber owe much of their success to their user-focused design approach. In fact, Airbnb’s Joe Gebbia credits UX for taking the company to $10 billion.
Although UX has gone mainstream, many brands are yet to leverage its full potential. Statistics reveal that 72% of the business websites receive a failing grade of 59/100 or even lower. As a result, 70% of website visitors abandon purchases after bad user experiences. If there is one thing that differentiates the most profitable companies of the world from the rest, it is UX.
Despite operating in the same domain and giving the best efforts, many businesses are not as successful. Billions are lost by companies only due to poor UI/UX design. But if the brands invest in a frictionless UX design, it could potentially increase customer conversion rates up to 400%. Businesses need to realize that UX is no longer a competitive edge. It is a key contributor to the company’s bottom line.
Is your website easy enough to help a user reach its destination in two or three clicks? A lot of businesses miss the mark here which directly affects conversion rates. The call to action buttons are either unclear or hidden somewhere. Shockingly, 70% of businesses commit this mistake and lose 44% of users. There is an urgent need to repair such damages by understanding the user persona and aligning it with efficient information architecture.
Slow-loading websites hit businesses with a loss of $2 billion in sales every year. Unoptimized images are one of the most important reasons here. Uploading large-size images and then scaling them down needlessly increases the size of the web page and causes slowness. Furthermore, research reveals that users spend 5.94 seconds looking at the main image (hero section) of a website. And 38% of them leave if the section is not attractive. The percentage increases further if the website is not optimized for mobile.
Is the purpose of developing your business website being fulfilled? Companies often rush with a mobile app and website development and launch without finding the answer to this question. Mere 55% of businesses are currently conducting user experience testing which ensures lasting first impression and satisfaction to your users. Eventually, this requires expert input from website design services.
One of the biggest problems with business websites is lack of maintenance and poor backend performance. Companies take website design services but later leave the website to die without any plans to maintain it. In other cases, websites are handed over to non-technical personnel with a 0% idea of how a website must be taken care of. There is also a lack of an efficient and seamless payment gateway integration forcing the buyer to leave without purchasing.
Many companies including ecommerce ones neglect the importance of an inclusive website UI design. Not paying attention to accessibility means your business is not putting the best foot forward to provide an equal user experience to all. An accessible website provides equal access to information, design, and functionality. This ultimately results in building trust and customer loyalty not just with commonly abled people but also with differently-abled people.
Spider is one of the most successful animals that have survived and inhabited Earth for ages. Thanks to the silk it produces to spin the web. This silk is highly regarded as a marvel of engineering by scientists for its structural properties. It is delicate yet strong and resistant to many solvents. If we gain insights from Spider, a website interface must have strong structural and functional properties to survive and thrive in the digital space. The website development also calls for state-of-the-art engineering skills that help develop intuitive and user-centric interfaces.
Naturally, Spider has an in-depth knowledge of how to attract its prey using its spinning skills.
The insect knows the perfect places where it can spin the web and attract the prey. It knows how to spin webs — in between trees — in between two leaves — up on the walls of houses. Similarly, before starting to develop an interface, it is extremely crucial to have in-depth knowledge of the users, and their goals of visiting the website. This is possible with thorough research of the target audience and applying the information while designing the user experience.
Spider preys on pests like mosquitoes that spread diseases. Hence, it is among the most important invertebrate predators that help balance the ecosystems.
In the world of websites, wireframing and prototyping are the most crucial factors that support weighing out all the vital features on the website. Wireframing provides the visual translation of content and structure in the interface. Prototyping is the stage of testing specific interactions in that context. Both together enable us to study the effectiveness of a website so that the final iteration guarantees maximum usability.
Silk production is a challenging endeavor for Spider that requires great time and energy.
The same fact holds good for information architecture that requires time and specific efforts to create it efficiently. There are different types of Spider’s silk that serve different purposes. To name a few, some are constructed to cling on surfaces, others to capture prey, and a few to protect cocoons. An information architecture that lays the groundwork for an all-inclusive and efficient website should have distinct labeling that helps in mapping out the most logical and organized structure of your site.
Spider spins a solid web that ensures its means of survival in all situations.
Likewise, Webflow is a highly effective website development tool that can ensure that your website thrives in the competitive digital landscape. It supports the production of a well-built site that endures turbulences faced by a business. Without the need for technical skills, it helps in creating a sturdy and flexible environment. Without cutting corners, Webflow enables users to have a seamless and unobstructed navigation experience.
Spider is an artistic spinner who builds web of varying shape, size and texture for different purposes.
Some for hunting, some for nesting and others as hideouts. Websites as well are designed for different purposes and for different target audiences using different structural and visual attributes. But beta testing is the phase when you examine the efficiency of your website. More importantly, it checks whether all the expectations of the brand and user are met. When the testing is successful, it is then finally launched in the digital world - to make big strides.
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