After completing the initial phases for WeHear, it was the time to punch in some Aces to roll out the brand new WeHear Identity to the world. Crisp contrast between the deep blacks and the vibrancy of the orange, magenta, and purple calling it as "Hearing Ring". We made super clear to the world that this product is going to disrupt the industry. Building it out from the ground and reaching this far was not possible without the help of the Founder of WeHear - Kanishka Patel who allowed us to build the new platform for them.
PROJECT MANAGER Kushal Kahar
COMMUNICATION MANAGER Bhawana Munet
DESIGNER Kanisha Jhaveri
CONTENT STRATEGIST Foziya Yusuf
The whole strategy for Launch was planned and executed promptly. The Digital Launch with campaigns like #CheekBonesOnDuty made it a successful beginning for WeHear. Onboarding influencers to the campaign is always a challenge but with the consistency of the brand, everyone agreed to join the campaign.
We also built the whole retail roll out strategy to built engagement and awareness about the product. The whole experience was planned and executed in collaboration with many retail giants. People can understand the product, try it, and order their OX right from the experience center.
The initial launch sequence put WeHear in a prominent market where they can reach out to their target audience, help them understand what the brand is offering. As this product is different from any other product in the market, the shift of momentum would increase its popularity. PulsAero has helped WeHear to kick start their journey by building Strategy, Identity, Interface, and Launch from scratch. We hope to create the same for a much more innovative product and service.