Scale Beyond Scale, is an initiative started by Tehzeeb Lalani, via which she imparts her knowledge in the health & fitness industry to everyone; who is looking for a healthier lifestyle. Tehzeeb is based in Mumbai, India, and has a degree in clinical nutrition & food studies from NYU (New York University).
When Scale Beyond Scale got in touch with us, their prime goal was to connect with as many people as possible & provide them with their specially curated fitness programs. And, seeing their approach to make the world a healthier place, we took upon ourselves that we would make sure this initiative would reach the masses.
When we connected with Tehzeeb, she had a 50-day health & fitness program ready to roll out. But was unsure how to get it to people. So, the first thing Scale Beyond Scale needed was a website where the brand could showcase all of its offerings & give viewers a better idea of why Scale Beyond Scale would be a good fit for them. And, as Scale Beyond Scale had just introduced her courses we started to spread the word out about her health & fitness programs via paid ads where we reached masses.
Fun Fact When we connected with Tehzeeb her domain name was available on public market.
Is a good logo even important? Probably not. Probably only for graphic designers, right? Wrong. Creating a strong logo helps a brand cultivate it to stand out to customers. A logo helps to ensure they remember your brand. And if the logo of the brand is not aligned with its vision, it's hard to convey what the brand has to offer.
Accordingly, Scale Beyond Scale had its earlier logo & its communication in such a way that seemed like it targeted females. But the aim of the brand was to follow a gender-neutral approach. So we refreshed the logo & its communication to make it more visually appealing to all the genders.
Fun Fact We completed the website in just 7 days.
Let's address the elephant in the room. Content. To scale the business & spread the word organically we shared engaging content across multiple channels. Our plan of action included blogs on the website, YouTube videos, social media content & more. And, Tehzeeb had a 50-day fitness program that she wanted to share with the world. With the help of paid advertising, we shared Tehzeeb's fitness program with the right people. And, our campaign intrigued the interest of many fitness enthusiasts to partake in her program.
Fun Fact We repurposed every single piece of content created by Tehzeeb to build a successful content marketing strategy.
Here's what Tehzeeb had to say about it:
"Very accessible and sincere. Would recommend strongly to anyone looking to outsource their social media and try out if lead generation via Google and FB Ads work out for your business."
- tehzeeb lalani
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