khet direct

From farm to fridge within no time

PulsAero created Khet Direct's digital presence

Khet Direct — an agricultural startup based out of Ahmedabad aimed to provide fresh veggies in an innovative way. Their approach helped the farmers expand their selling methods & provide fresh vegetables at pocket-friendly costs to the end customers. But, the only thing aligned was their initiative.

The brand had to be built & positioned from the ground up as Khet Direct was a secondary brand from its parent brand. So, seeing their viewpoint on bringing an innovative way of providing fresh vegetables whilst helping the farmers & the customers, we hopped on the ship.

PulsAero simplified Khet Direct's subscription model

Not your regular packaging design; Packaging that is loved by the customer & the nature

Khet Direct wanted to provide fresh veggies in an innovative way with a subscription-based method. However, the model had to be created, and the brand's narrative had to be communicated through both online and offline channels. So, we started off by simplifying the subscription model & narrowing down the subscriptions Khet Direct would provide.

We came up with subscriptions that had eccentric names. And, as the vegetables needed to be protected from dust, it was decided to use paper bags to package the product. Which helped us resolve the menu positioning issue with the help of the paper packaging. With the paper bags, we could easily affix menu-shaped labels on the bags with information whilst being eco-friendly.

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PulsAero created creative logoPulsAero came up with eccentric subscription packs namesPulsAero created menu shaped labels on the packsPulsAero created creative logoPulsAero came up with eccentric subscription packs namesPulsAero created menu shaped labels on the packs

Fun Fact We finalized the deal on our founder's birthday (27th August).

PulsAero built an interactive website for khet direct

More than an interactive website, an experience of freshness

The next island on which our brand-building ship would dock was establishing a digital forefront. We commenced by building multiple stylescapes so we would have a clear idea of the tone of voice we wanted to achieve. And, after many revisions, the identity & logo we developed became a perfect digital blend that reflected Khet Direct's vision. Then we came onto, developing an easy-to-navigate website. And, our interface made sure viewers could buy & subscribe to Khet Direct's services within moments, hassle-free.

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PulsAero built multiple web layouts for Khet DirectPulsAero built custom development for Khet DirectPulsAero built an easy to navigate interface for Khet DirectPulsAero built multiple web layouts for Khet DirectPulsAero built custom development for Khet DirectPulsAero built an easy to navigate interface for Khet Direct

Fun Fact Believe it or not, but coming up with the subscription pack names was the toughest part of the whole project.

PulsAero created Khet Direct's launch strategy

A brand launch strategy that helped the business to enlarge

Finally, the ship was about to reach its destination. The upcoming step for us was to plan a launch sequence for the brand. We first did a soft launch and the response we got was quite enthusiastic. Then as we went offline & Khet Direct started operating, we had already hit the unexpected number by the end of the week. We made sure Khet Direct thrived to solve customers unspoken needs & expectations.

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PulsAero planned a launch sequence for Khet DirectPulsAero helped Khet Direct to enlarge both online & offlinePulsAero built a unique identity, communication and interface for Khet DirectPulsAero planned a launch sequence for Khet DirectPulsAero helped Khet Direct to enlarge both online & offlinePulsAero built a unique identity, communication and interface for Khet Direct

Fun Fact The team increased their veggies vocab by 100% during the entirety of project.

Here's what Khet Direct's owner had to say about it:

"Building the identity, communication & interface from the ground up was a task we were the most worried about. But, as PulsAero set in motion the picture got clearer. And, in the end, we were able to successfully launch Khet Direct & achieve unexpected numbers."

- khet direct

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