aionveda

Making holistic healing, easily accessible

Aionveda - Holistic healing easily accessible

Aionveda — is a brand owned by Erik Kucera (also the founder of Chromomatrix) which provides holistic healing for health & happiness. We saw his approach of guiding his clients in the right direction during difficult situations & medical conditions. And, that really got us intrigued about Aionveda & how we can grow it further. We understood more about it and it led us to build a distinctive launch for the brand.

PulsAero developed a brand strategy for Aionveda

Developing a brand strategy to connect people with holistic healing

When we got in touch with Erik, Aionveda was at a pivotal stage and Erik wanted to build a brand where his prospects could easily connect with him at any time. So, creating a solution for such an obstacle had gotten us thinking, but we were determined to step up Aionveda's game.

So, we made sure Erik's prospects could reach him easily for his healing services. We started off by creating an easy to use and aesthetically pleasing website. And, as Erik was an artist himself, he had some good creative feedback on the colour aesthetics of the website, which made it more pleasing.

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PulsAero created aesthetically pleasing website for aionvedaPulsAero worked on colour aesthetics of the websiteAionveda - Connecting people with holistic healingPulsAero created aesthetically pleasing website for aionvedaPulsAero worked on colour aesthetics of the websiteAionveda - Connecting people with holistic healing

Fun Fact Our 1st client outside of India, Miami based artist and healer.

PulsAero simplified brand personality

Simplifying brand personality

The next milestone in our adventure was to establish Aionveda's distinct and trustworthy identity. And, we had to make sure Erik had the map, so Aionveda wouldn't get lost on its journey of growth. We started off, by simplifying the visual complexity & created a calm & captivating logo that can easily resonate with our desired audience. Then we came on to communication which we had to develop in a way that stated, Aionveda was an established brand.

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PulsAero created a distinct identity for AionvedaPulsAero created captivating logo for aionvedaPulsAero Aionveda Erik KuceraPulsAero created a distinct identity for AionvedaPulsAero created captivating logo for aionvedaPulsAero Aionveda Erik Kucera

Fun Fact Erik gave Kushal (our founder) his remote healing treatment to understand his work & process.

PulsAero aligned brand experience with Erik's vision

Aligning brand experience with Erik's vision

We wanted to make Erik the brand face & also wanted to make sure his vision was well spread across all brand channels. So when someone associated with Erik they could understand what Aionveda brings to the table. And, the brand style guide we had created helped us a lot to maintain the Vedic purple colour & 'Visby CF' typography (which reflected Erik's sophisticated personality) across the brand assets.

So, as the venture was coming to an end and we were about to get the treasure, the dots had started connecting & we could see the bigger picture. We were able to create exactly what Erik had envisioned for his brand & oh boy, was he pleased!

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PulsAero created Aionveda's brand style guidePulsAero worked on Aionveda's brand communicationPulsAero built a distinctive launch for AionvedaPulsAero created Aionveda's brand style guidePulsAero worked on Aionveda's brand communicationPulsAero built a distinctive launch for Aionveda

Fun Fact Every agent attended the meditative session of Erik.

Here's what Erik had to say about it:

"I must say you did a marvellous work with the ads, publishing so much information in so many media channels and the design and quality were amazing. You took the whole healing and teaching business to another level. I'm so grateful for it."

- erik kucera

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