Mar 23, 2021

Strategy

Identity

Inspire yourself: 5 greatest entrepreneurs of the information age who have inspired brands

Posted by
PulsAero Team
5 Greatest Entrepreneurs Who Have Inspired Brands
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Have you tried teaching your people how to inspire themselves? If yes, then it’s possible that you’ve seen more optimism, independent thinking, creativity, innovation, and enhanced productivity. Perhaps, inspiring yourself and others is one of the greatest accomplishments as an entrepreneur.

Mostly, motivation stays as the ‘talk of the town’ for everybody in the business. Though motivation is sweet, it stays in mind for a short period of time and soon runs out. But inspiration is rather more powerful, especially in the heart. And hence inspiration makes stronger emotional connections that stay for a long long time (The grand way to build brand experiences).

If you learn the magic of inspiring your people they will blend in like salt - without which there is no possible way to enjoy the taste.

As a small effort, PulsAero has handpicked achievements, beliefs, and inspirations from 5 of the greatest entrepreneurs of the information age. Hope the read ahead helps you stand up and stand out!

1. Sir Richard Branson

Source: The London Economic

Sir Richard Branson is a business magnate, entrepreneur, adventurer, philanthropist, and one of the wealthiest personalities in the world. He began as a school dropout who ventured into his first successful business as a teenager with the magazine Student. When the magazine was losing money in the late 60s, he found Virgin Mail Order Records. Interestingly, the name ‘Virgin’ was introduced by him because he considered himself inexperienced in business. This name went to become the famous brand identity ****for his business from Virgin Records to Virgin Atlantic to the modern giant Virgin Group that holds over 400 companies in 30 countries worldwide.

In March 2000, Branson was knighted at Buckingham Palace for “services to entrepreneurship” in the field of retail, music, and transport.

Later in 2004, he found Virgin Galactic, a space tourism company that is preparing to launch commercial space travel.

All the more, Branson is also renowned for his books on business that have been international bestsellers.

Famous Books - Losing My Virginity: How I’ve Survived, Had Fun, And Made a Fortune Doing Business My Way (autobiography), Screw It, Let’s Do It, Like a Virgin: Secrets They Won’t Teach At Business School, The Virgin Way: Everything I Know About Leadership, Finding My Virginity: The New Autobiography, Screw: Business As Usual.

If you would ask Sir Richard Branson about his opinion on branding:

Build your own brand; you’ve built that of your business.

The brand identities ****of all companies within the Virgin Group reflect the personal values of Branson. If you wish to brand like Branson, you need to build your brand like you. And according to him, if you want your business to be remembered in a certain way, change your values, not those of your company.

Take Away - Call Sir Richard Branson a daredevil or a master entrepreneur. He started from scratch, reinvented his companies in the middle of the financial crises and devastating personal losses, to address the planet’s biggest challenges. His effervescent spirit, original vision, and unremitting energy made him the ultimate entrepreneur. If you are in the need to get up from your failures, explore his books.

2. Ariana Huffington

Source: Today Show

Ariana Huffington, the only lady on the list is world-renowned as a blogger, nationally syndicated columnist, and author. During the 80s, she wrote a biography of Maria Callas and Picasso which is rarely known. Her fame began to surface in the early 90s because of her support for conservative causes during her ex-husband’s unsuccessful bid for the Senate. She turned into a personal brand when she co-founded Huffington Post with Ken Lerer and Jonah Peretti. This was also the medium that made her a pioneer in Blogging and Online News.

Soon she became one of the most influential in blogging and recipient of several well-known awards. Time Magazine recognizes her as one of the most influential people in the world. And Forbes Magazine has consecutively entered her name in the ‘Most Powerful Women’ list.

She has also authored 15 books some of which are:

Famous Books - The Female Woman, The Sleep Revolution: Transforming Your Life, One Night at a Time, Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder, On Becoming Fearless: ...in Love, Work, and Life, The Huffington Post Complete Guide to Blogging, Pigs at the Trough: How Corporate Greed and Political Corruption Are Undermining America

In her recent interview with Marketing Week she was asked, how can brands help their consumers thrive?

She stated: Wellness has become huge in the way brands want to market themselves, but this is partly because it’s in the zeitgeist. Marketers are very good at capturing what’s in the zeitgeist. There’s a new awareness that people don’t want just to survive, but to thrive – and you can’t thrive if you’re not well.

If you would like your brand’s product to thrive in the market, it has to be a product that helps people thrive. She takes the idea of success beyond money and power to a third metric that includes “wellbeing, wisdom, wonder, and giving.”

Take Away - Arianna Huffington is a prolific writer and has mastered the art of reinvention through her contribution to media. She is also known to have a powerful night’s sleep every day. So, you’ve got many reasons to read her books, blog posts and columns.

3. Guy Kawasaki

Source: Entrepreneur

Guy Kawasaki is a marketing specialist, Silicon Valley venture capitalist, and author. He is also popular as the chief evangelist of Canva, an online graphics-design company based in Australia, and the creator of Guy Kawasaki’s Remarkable People podcast. Secular evangelism is not the word he invented, but definitely the word he popularized. This began in 1983 when he worked for marketing the Macintosh computer line as the chief evangelist. He marketed the Macintosh as an “apple evangelist.”

Guy is also a keynote speaker for Apple, Audi, Google, Gartner, Microsoft, Nike, and other dozens of trade associations. Guy has penned fifteen books which serve as textbooks in the finest academic institutions in the world. All have been New York Times and Wall Street Journal bestsellers. His interests reside in entrepreneurship, enchantment, evangelism, social media, and innovation.

Famous Books: The Macintosh Way, Wise Guy, The Art of Start, The Art of the Start 2.0, The Art of Social Media, Enchantment

During his recent interview for Authority Magazine, Guy was asked about brand positioning and pitching.

He answered: So many people believe that you can take a pig and you can add marketing and make it not into a pig. But it’s just not true. My view is “anti-marketing marketing”, which is if you want to be good at marketing, find something good to market.

According to Guy, pitching and branding are about “ a good reality.” As a brand, you should know that the product you are marketing is as good as people’s needs and likes. In better words, when a solution meets a problem at hand, that serves the purpose of marketing.

Take Away - Guy Kawasaki is a deeply optimistic person which is visible in his speeches that easily inspire. When it comes to writing, he clearly concentrates on the tactical and practical so that people can put it easily in their daily lives. Regardless of your field, you can read and listen to Guy Kawasaki for more success and fulfillment in life.

4. Seth Godin

Source: Catholic University Communications

Seth Godin is an entrepreneur, bestselling author, speaker, and on top of all, a teacher. According to Forbes, he is the inspirational King of Marketing. As one of the most effective marketers and leaders, he has been inspiring millions out there with his unconventional ideas. Apart from being a renowned writer and speaker, he is the founder of Squidoo and Yoyodyne (acquired by Yahoo).

Godin is one of the most quoted personalities on the web, given the prolific writer has 19 bestsellers (translated into 35 languages) to his name. And more so because of his popular daily Seth’s Blog comprising 7500 posts, and with a readership in the millions.

Famous Books: Linchpin, Purple Cow, Tribes, What To Do When It’s Your Turn (And It’s Always Your Turn), Permission Marketing, This is Marketing (Instant bestseller worldwide)

While promoting his latest book This is Marketing on the Self Made Man podcast, Godin was asked a question. How should entrepreneurs measure the effectiveness of their marketing today?

He quoted: "If your brand were to disappear tomorrow, who would truly miss you? ...If your podcast didn't go live on its scheduled day, how many people would you hear from?"

If you wish to hit the target with your brand strategy, you need to keep the people in the sphere of your design. Your brand needs to resonate with your audience in a manner that reflects their own desires and beliefs. According to Godin, if no one would care that you disappeared tomorrow, then you are replaceable. And you need to rethink your approach to branding.

Take Away Seth Godin is a revolutioner not just in the field of marketing

but also in writing. His capacity to explain technicalities in poetic words is cherished, as he brings out the most simple ways of doing things in the weirdest manner. Today, his writing has grown to an extent that it’s become harder to categorize. If you are a daily seeker of guidance to improve as a creative agency, marketer, or writer, follow Seth Godin.

5. Gary Vaynerchuk

Source: Medium - Web Summit

Gary Vaynerchuk’s story began in the late 90s when he identified “the internet” as a landrush opportunity. And he was among the firsts to turn his father’s local liquor store into an e-commerce platform that grew from $3M to $60M in 5 years.

But today, Gary is more popular for his work in digital marketing and social media as the chairman of NY-based VaynerX, and as CEO of VaynerMedia. The latter serves Fortune 100 clients across the company’s 4 locations.

He is one of the most coveted public speakers, and a 5-time New York Times bestselling author. He turned into a prolific angel investor with early investments in Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary has over 12M combined followers on social media, with daily content coming in on Facebook, Instagram, LinkedIn, Twitter, and Youtube. He also hosts a global top 100 business podcast, The GaryVee Audio Experience that features new episodes daily.

Famous Books - Crush It! Why NOW Is the Time to Cash In on Your Passion, The Thank You Economy, Jab Jab Jab, Right Hook: How to Tell Your Story in a Noisy Social World, #AskGaryVee: One Entrepreneur’s Take On Leadership, Social Media, and Self-Awareness.

If you ask how to create a strong brand that attracts, this is what you get from Gary:

You don’t want to be in the business of selling; you want people to come to you. Your personal or company brand is what makes that happen...To build a strong brand, create content that brings value to your customers. Don’t worry about being perfect. Just be yourself. Focus on becoming the voice of your industry and helping your clients. Listen to their problems and address them. Then amplify your content with ads.

Gary’s quote explains it all.

Take Away - Gary Vaynerchuk is a determined personality who pioneered the practice of building a personal brand. He is an ever-striver who works hard and harder until the goal is achieved. He is one of the most authentic personalities on social media with a knack to explain things in an unexpected manner. If you are looking for the best ways to cash in on social media, boost your business, or succeed as an entrepreneur, you can get solutions from his books and feeds.

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