Brand marketing or direct marketing?
Brand marketing begins with a story that helps your audience understand your brand, build connection and relive it in their memories. It’s a lifetime effort of establishing meaningful relationships that stay with them. They start to believe in you as “It’s Superman...or...It’s Batman!!"
Whereas direct marketing, a one-off effort to promote products/services does not have the capability to stay there with your target audience - always. It only involves actions set to achieve short-term goals such as a direct sales pitch or digital marketing campaigns. So, do you wish to become ‘the best friend’ or just ‘a friend?’ Get it?